Using the BCG matrix assess the competitive position of Food For Thought. The management accountant has also collected the following information for 20X7 for comparison purposes. BCG matrix was a framework originally devised by Boston Consulting Group to strategically measure the potential growth rate of a company within its industry versus its relative market share. The following revenue data has been gathered: The Convenience division manufactures low fat ready-made meals for the local council. The Baby division manufactures specialist foods for infants, which are sold to the largest UK Baby retail store. The Organic division manufactures a narrow range of food products for a well-established Organic brand label. Due to the specialist nature of the ingredients these products have a very short life cycle. 100 (1 rating) ANSWER FOR CALCULATING RELATIVE MARKET SHARE FOR BCG MATRIX THERE IS A FORMULA Relative market share your firms market share ÷ largest competitor mar. The Premier division manufactures a range of very high quality food products, which are sold to a leading supermarket, with stores in every major city in the country. Thankyou.įood For Thought (FFT) has been established for over 20 years and has a wide range of food products. Ultimately, the market leader obtains a self. However, i am unable to answer the remaining two aspects. The growth share matrix was built on the logic that market leadership results in sustainable superior returns. the above query has helped me to arrive at the market growth. Im using Kaplan and trying to figure out how they have calculated market growth, share and relative market share for the BCG matrix.
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